Not All Collagen is Created Equally

Collagen is widely known for its presence in the human supplement space. Available as powders, capsules or chews, Collagen can be found in aisles of most major health food stores. Collagen supplements may restore balance to your bodies naturally slowing collagen production as your body ages. Collagen is widely available for humans as both animal based or plant based supplements.

Dogs can take Collagen too!

Your customer may not realise that collagen may also be beneficial to their dogs. Dogs of all ages, breeds and sizes may benefit from the addition of a collagen supplement into their daily routine.

Here are some key talking points for your staff when a customer asks about adding collagen into their dog’s diet:

Not all Collagen is created equally

Just like its human counterpart, collagen supplements for dogs are available in both plant-based or animal-based form, but how can pet parents make the right choice for their dog?

Domesticated dogs have evolved from their strictly carnivorous ancestors to their modern day status as facultative carnivores which simply means that they continue to need a primarily meat based diet to survive, but they are able to process plant based foods as well.

We recommend an animal based collagen peptide like our Pure Collagen to pet parents looking to supplement collagen into their dogs diet. Plant based collagen may be beneficial to humans, but the reality is that plant based collagen supplements are not collagen, but a formulation containing collagen-boosting ingredients like Vitamin C that may stimulate collagen production in the body.

How to start a conversation about Collagen:

• Ask what your customer knows about collagen already to get a starting off point for your conversation
• Ask your customer why they are interested in collagen for their dog - are there any specific health concerns that they are wanting to discuss
• Talk your customer about all available options for collagen and empower them to ask more about specific brands or supplement type
• Discuss the possible benefits of an animal based collagen supplement vs a plant-based one as a means of building their confidence in you

How may Collagen benefit dogs:

• Bovine collagen peptides may support a dog's joint health and mobility
• May support digestive health
• May support oral health
• May support skin hydration and strengthen skin for improved skin and coat health
• May support bone density and strengthen connective tissue 

Joint Health and Mobility

Pure Collagen may support a dog’s joint health and mobility, improving quality of movement and supporting recovery.

The 4 ways collagen may support joint health and mobility:

• Mobility
• Injury prevention
• Anti-inflammatory
• Cartilage replenishment

Digestive Health

Collagen may support the absorption of nutrients by the body by strengthening the gut lining. The gut lining is strengthened by amino acids found in collagen which work to repair and stimulate tissue growth. A healthy gut breaks down proteins properly, leading to improved digestion.

Oral Health

Collagen may support gum strength and oral health by adding essential amino acids that may build stronger gums which may ultimately lessen tooth loss. Collagen may also strengthen bones in a dog’s body, including the jaw bone.

Skin and Coat Health

Collagen may improve the appearance of a dog’s coat and strengthen a dog’s skin. Its anti-inflammatory properties may reduce itching and ultimately shedding in dogs.

Bone Strength

Collagen may stimulate bone cell activity which supports a strong skeletal system. Collagen plays a key role in early healing after injury and the addition of a Collagen supplement into a dog's diet may support this early healing process.

Why Collagen Peptides?

Pure Collagen is made from 100% hydrolyzed collagen peptides from grass fed cows. Collagen peptides are made of short chain amino acids from intact collagen. Collagen peptides with short chain amino acids are easier to absorb than other types of collagen and therefore may be a more beneficial addition to a dog’s diet than other types of collagen.

 

 

 

 

 

 

Here’s a Quick Breakdown: 

We know that your store is a busy place and taking the time to read a long article about collagen takes valuable time away from your customers, so we have broken down the information into bite sized quick talking points to help you help your customers.

These may be a good place to start when discussing collagen with your customers:

1. Collagen may support mobility, cartilage replenishment, immune health and prevent injury.
2. Collagen can support dogs of all ages with their joint health.
3. Animal based collagen is collagen while plant based collagens is made up of vitamins and minerals that may stimulate collagen production but is not collagen.
4. Collagen peptides are easier to absorb than other types of collagen because of short chain amino acids.